The Birchal team have a variety of knowledge and experience that they bring to the platform, which we believe is the source of our strength when talking to new companies looking to raise capital. We have entrepreneurs, marketers, lawyers and analysts across the board that are passionate to help consumer companies from across a range of industries connect with their audiences. Every campaign is unique to us and every new company that chooses to raise on our platform develops a special relationship with us - here’s what you need to know.
What do our Equity Campaign Managers do?
Our Equity Campaign Managers are your first point of contact and guide throughout the crowdfunding process. They coach and advise businesses from the get-go on what they need to prepare to run the best campaign possible and are with you every step of the way- from pre-launch planning to overfunding.
Once you complete our eligibility form, you will be personally assigned to a campaign manager who will give you an honest view on how to best prepare for your capital raise. They can offer guidance on mapping the best target audience pool for your potential investors, help you analyse our platform data and give you all the tools you need to communicate effectively with your crowd. They also give you feedback on pitch videos and help with advice on social media content to keep people engaging with your brand throughout the campaign.
Who else is involved?
Once you’ve got cracking on an EOI campaign with us, you’ll need to start preparing an offer document and other relevant legal material (see what you need to know here) for review by our legal, compliance and commercial team. Our role as a platform is to ensure that the offers that are published on our site are compliant with ASIC RG 261 & 262 and we additionally offer high-level feedback on your business commercials if appropriate.
How do our best campaigns work?
Team work makes the dream work! In our experience, the best campaigns we’ve run have always been when the collaboration between Birchal and the company fires on all cylinders across the teams. We are on hand to support you through our expertise and to offer advice when needed. When companies take our advice and pair that with their unique community you really can’t go wrong!
Our team does not provide advice on terms of the offer relating to company valuation, company structure, share price or information of this nature unique to your company, as we are not a financial advisory. If you need external legal or accounting assistance with these aspects of your raise, we can connect you with one of our partners that get you the answers you need.