Each of the pitch video examples included below are short, efficient and effective at the covering the key messages - and this is why we've selected them as examples to inspire you.
- Introduce yourself - smile and show some your personality
- Capture people early with your mission and state the traction you've had to-date
- What is the problem you are solving and what your product and service provides?
- What is the size and growth of the market?
- How your growing your brand and company - and what's unique or different about your solution
- How have you proven to be successful in this strategy so far?
- How does/will the company generate revenue / what's your business model?
- Why your raising investment (and through Equity Crowdfunding) What will you do with the funds raised?
Staging / Insight
Think carefully about where you shoot your pitch video and try to make the the location relevant for your audience and the service/product your provide. Remember, cut-aways, b-roll and animation are very effective at explaining things and also at keeping viewers engaged in your story and pitch.
Creating content yourself is much easier these days, because we have amazing mobile camera's and very accessible mic's to create very professional looking photo's and video. So, create as much content and b-roll yourself ahead of preparing a pitch video. Experienced producers, videographers and editors have the skills at capturing moments and using your content to create something that viewers will engage with emotionally. Use someone in your network for help or reach out to one of our partners.
Once you've checked out the videos below get our guide on creating the perfect video script.
Female Rideshare - Shebah
Hospitality Group - Grind
Consumer Brand - Memobottle
Craft Beer Brand - Black Hops
Fashion Brand - Bausele
Fashion Brand - Zorali
FinTech - Monzo
Medicinal Cannabis - Puro New Zealand
Cafe and Cocktail Chain - Grind (2019)
Chocolate Brand - Raw Halo
Travel App - Lucky Trip
Consumer Product / Tech - Sugru
Realestate - Door Steps
Fashion / Accessories - Vivo Barefoot
FinTech App - goHenry